2020 - Orientation & Skill building in Narrative Change/Strategic Communications
The support offered through RESET focuses on capacity building and development of new narratives towards new campaigns for the network that resonate with the broader public (the ‘movable middle’). Outside of the more intense work of those involved in the New Narratives Lab, we also offer workshops and mentoring to the wider CLAIM network and other key organisations and networks, as part of the Creation & Transfer of Knowledge Base component of the project.
- We offered support to the network in 16 events/options & engaged 120 members of CLAIM from 42 organisations, as well as 112 civil society actors from other interested networks.
- The participant evaluation reported a high level of interest and satisfaction with the support provided.
| Type of support | Topics/skills | Examples |
| Workshops |
- Introduction to the Narrative Change (NC) Approach - NC Campaigning Practice in Germany - Monitoring & evaluation of NC campaigns |
- Workshop on evaluation of JUMA's 'Together Human' campaign - Peer-to-peer exchange on Narrative Change with CLAIM members |
| Advising |
- Profiles of Movable Middle Segments - Monitoring & evaluation of campaigns |
- Advice for the Protestant Youth Alliance (AEJ) on pilot campaign targeting the movable middle - Advice for CLAIM leadership on using Keyhole as a campaign monitoring tool |
| Support/Input at Partner Events | - NC Campaigning to the middle |
- NC Workshop at Network Meeting of the Demokratie Leben Competence Network „Living Together in the Immigration Society“ - Presentation of a NC case study at the European Coalition of Cities against Racism General Conference „CommunicAction“ (with LADS) |