Feedback Clinic II with JUMA – jung, muslimisch, aktiv

Since the second workshop of the Narrative Change Lab, the campaigning teams had time to write up their ideas and get back to their respective organisations to receive feedback and develop some of campaign ideas. The goal of the second round of Feedback Clinics is to finalise the strategy and get ready to focus on the practical aspects of the campaign.

On Friday, April 13, 2018, we had a creative afternoon session with the JUMA – jung, muslimisch, aktiv team from Stuttgart and Berlin at the RAA-Berlin office. After having identified the positive value space, that the campaign is targeting, in the last workshop, we talked through the strategy, identified two different openings and several messengers and evoked the issue of resources.

Great to have Bundesverband Netzwerke von Migrantenorganisationen (BV-NEMO) and an art director on board as well to provide valuable feedback and input on many aspects of the campaign. Next step will be to come up with a set of messages to test at an upcoming message testing event in July!

Find the agenda of Feedback Clinic II "Fleshing out the campaign strategy" with JUMA here.