See the results of a successful pilot campaign targeting the middle in Germany
News
- Taking JUMA’s “Together Human” campaign off the page and producing videos and posters that fitted the narrative change approach, to reach the movable middle, was a challenging and growing experience. Nadia Wernli shares two of the biggest challenges and her top advice to others in the same position.
- Karim El-Helaifi shares what he learned working on the creative content development of the first live narrative change campaign coming out of the Lab.